noseblind 101





Play Jane Lynch video
do you know what your guests really smell?

A vast majority of Americans are noseblind to the odors in their homes and cars. Fortunately, it's our Febreze-like duty to provide support and treatment—and this video of Jane Lynch.

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what is noseblind?

noseblind [nohz-blihnd], noun;

The gradual acclimation to the smells of one’s home, car, or belongings, in which the affected does not notice them (even though their guests do).

Example: I can’t attend Book Club this week. Nancy is completely noseblind to the fact that her house smells like a kitty condo.

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scientifically, going noseblind is 100% real.

And it typically follows a three-step process, as seen in this fish dinner example:

  • You cook fish.

    ODOR ADAPTATION: your nose’s physical response that normalizes new smells

  • You get used to the fishy smell.

    ODOR HABITUATION: a re-programming of your brain’s process to all but ignore a smell

  • Your guests arrive, smell only fish, and judge you for it.

    ODOR INFESTATION: what your guests overwhelmingly smell as soon as they walk in the door

This blend of physiological (what your body is telling you), psychological (what your brain decrees), and sociological (what makes your guests judge you) all adds up to one thing: You might just be noseblind.

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common symptoms and warning signs

The first step in noseblind diagnosis is symptom awareness. If you’re familiar with any of these warning signs, seek treatment immediately.





These noseblind individuals’ lives were changed, all thanks to Febreze. You, too, can thrive, despite going noseblind, with a guest-ready regimen of freshness.

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seeking noseblind treatment?