noseblind 101





do you know what your guests really smell?

A vast majority of Americans are noseblind to the odours in their homes and cars. Fortunately, it's our Febreze-like duty to provide support—and treatment.

what is noseblind?

noseblind [nohz-blihnd], noun;

The gradual acclimation to the smells of one’s home, car, or belongings, in which the affected does not notice them (even though their guests do).

Example: I can’t attend Book Club this week. Nancy is completely noseblind to the fact that her house smells like a kitty condo.


scientifically, going noseblind is 100% real.

And it typically follows a three-step process, as seen in this fish dinner example:

  • You cook fish.

    ODOUR ADAPTATION: your nose’s physical response that normalizes new smells

  • You get used to the fishy smell.

    ODOUR HABITUATION: a re-programming of your brain’s process to all but ignore a smell

  • Your guests arrive, smell only fish, and judge you for it.

    ODOUR INFESTATION: what your guests overwhelmingly smell as soon as they walk in the door

This blend of physiological (what your body is telling you), psychological (what your brain decrees), and sociological (what makes your guests judge you) all adds up to one thing: You might just be noseblind.

common symptoms and warning signs

The first step in noseblind diagnosis is symptom awareness. And the first step to that is answering the following questions:


Do your neighbours drop by often… but never come past the front porch?
Are you denied the chaotic pleasure of hosting the holidays every year?
Do overnight guests spend the night in a tent?
When friends come to pick you up, do they honk the horn instead of coming in?


Do you own multiple pets (dogs, cats, mice, ferrets, domesticated squirrels, etc.)?
Are there more children than adults living in your home? Do they play sports?
Does the idea of deep cleaning your home once a week make your eye twitch?
Do you cook delicious, aromatic meals at least once a week?


Is your car also used as an alternate dining room, gym bag, and animal rescue van?
Do your coworkers always insist on driving to meetings?
Do your passengers roll down the windows in your car… even during inclement weather?

If you answered “yes” to any of the above, your diagnosis is clear: You, like millions of Americans, are noseblind. Sorry. But it’s science. You, too, can thrive, despite going noseblind, with a guest-ready regimen of freshness.